A hiring ad in a 349,000-worker gap
Rung 9 of 10 · Persona + value framing
1 · Learn the move · Persona + value framing
The industry needs roughly 349,000 new workers in 2026 — a good carpenter reads your ad the way a buyer reads a listing, with three tabs open. So the ad gets written from inside his head: what he values (real pay numbers, a truck that starts, no Sunday calls, a boss who isn't a yeller) framed as what your company actually offers. Persona plus value framing: define the reader, then frame every line as his gain. One hard rule: the AI never invents a pay number — no pay range from you means [NEEDS: pay range], because 'competitive pay' is why he keeps scrolling.
You are a recruiting copywriter for a small builder. Reader persona: [experience level, trade, what he's leaving, what he values]. Write a job ad framed entirely as what HE gets: real pay range (use MY numbers only — if missing, write [NEEDS: pay range]), schedule truth, tools/truck policy, what the first 90 days look like. Banned: 'rockstar,' 'fast-paced,' 'family,' 'competitive pay.' Under 200 words.
2 · Your turn. You write the prompt
You need a lead carpenter and your last ad — 'seeking motivated individual for fast-paced construction company' — pulled two applicants in three weeks. You pay $32-38 an hour, provide the truck, and haven't worked a Sunday in four years. Write a prompt for an ad that a good carpenter would actually answer.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.